June Chapter Meeting

Wednesday, June 6, 2012

Watch the June 2012 Chapter Meeting presentation recording:

Watch the June 2012 Chapter Meeting Q&A and Call to Action recording:

Join your Chapter Colleagues at the June EERI-NC Chapter Meeting about motivating building owners to seismically retrofit their structures on a voluntary basis! As always, light food and drink will be provided.

Click to View Walking, Driving and Bus Map to 240 Bechtel

Time: 5:30-7:30pm

Where: 240 Bechtel, UC Berkeley Campus, Berkeley, CA (walkable from Downtown Berkeley BART) Full UC Berkeley Campus Map

RSVP: chapterinfo@eerinc.org by Monday June 4th. Please RSVP so that we order enough food; however, don’t hesitate to bring along a suddenly inspired co-worker at the last minute!

Topic: Mandatory Evaluations Can Motivate (Some) Landlords to Mitigate Seismic Risk


Sharyl Rabinovici is a doctoral candidate at the UC Berkeley Goldman School of Public Policy, where she studies the design, implementation, and evaluation of public policies related to environmental and natural hazards. She is currently working on a mixed-methods dissertation evaluating the relative roles of risk perceptions, social influences, personality and emotions on individual precautionary behavior in the context of a new local policy mandate related to the seismic safety of apartment buildings. Starting in August 2012, she will be a Visiting Professor of Public Policy at Mills College in Oakland, California.


The City of Berkeley’s Soft-Story Ordinance of 2005 was successful in motivating one of five affected apartment building owners to do a voluntary retrofit of their property’s soft-story condition. The law represents an important advancement in the use of local regulations to influence investments in seismic safety. By harnessing the power of social influences on decisionmaking, more owners were persuaded to act than likely would have from private communication of hazard information alone. In this presentation, our speaker will summarize behavioral insights from an in-depth case study of the law as well as implementation recommendations for other cities considering similar programs, and discuss technical issues (some of them daunting) regarding the assumptions and processes involved in using inventories to target high hazard properties.

Register today at:


EERI Northern California Chapter | c/o EERI National | 499 14th Street Suite 320 | Oakland, CA 94612-1934 USA | chapterinfo@eerinc.org